Logo Design

SSCIP is one of the first-ever intergovernmental risk management programs. They specialize in providing Illinois school districts with necessary value-added service, consulting, proven pool leadership and management, and exceptional insurance providers.

In 2023, I helped the SSCIP organization redesign the brand logo. The previous logo was more than 40 years old. They wanted a new logo that was simple and advanced but retained the characteristics of the original logo.

For the shape, I kept the basic shape of the original logo and added some border designs and new font designs.

Regarding the choice of color, at first, I used blue, the representative color of SSCIP. After the first round of feedback, they felt that the color would be a bit monotonous, so I ended up using a gradient of blue, which would make the color less monotonous and at the same time give it a premium feel.

They were very happy with the final logo and used it on their website and proposal.

SSCIP 是有史以来最早的政府间风险管理计划之一。他们专门为伊利诺伊州各学区提供必要的增值服务、咨询、成熟的资金池领导和管理。SSCIP也是优秀的保险供应商。

2023年我帮助SSCIP组织重新设计了品牌Logo,之前的logo已经有40多年的时间了,他们想要一个简洁高级但又保留原有logo特点的一个新logo。

在形状上,我保留了原来标志的基本形状,并添加了一些边框设计和新的字体设计。

关于颜色的选择,一开始我使用了SSCIP的代表色蓝色。 经过第一轮的反馈,他们觉得颜色会有点单调,所以我最终使用了蓝色的渐变,这样可以让颜色不那么单调,同时又给人一种高级的感觉。

他们对最终的logo非常满意,并把logo应用到了他们的网站和提案书上。

The old logo 旧的logo

The use of the logo in the Claims Directory Logo的实际应用

The new logo 新的logo


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